Managed all customer marketing, sales account management strategy, and retention initiatives for Comcast Business. Responsible for the development of base management initiatives for Small-Medium Business (SMB), Mid-Market, and Enterprise customer bases to drive LTV. Leveraged data analytics and customer insights targeting opportunities to grow revenue through upsell, cross-sell, and renewal activities. Designed and deployed retention and customer lifecycle churn strategies utilizing DM, email, web, and retargeting.

✔ Drove 72% YoY growth in marketing response by orchestrating innovative, format-optimized, cross-channel campaigns (email, digital, eCommerce, DM); including the introduction of digital marketing, segmentation, and targeted messaging for hardware, software, and product solutions.

✔ Generated $3M in annual incremental revenue and increased sales units by 245% by leading account management teams (center and field) in developing and executing targeted contact strategies (targeting, lifecycle, frequency) aligned with marketing initiatives (collateral, digital, social media, LinkedIn, Twitter, and thought leadership campaigns).

✔ Retained 50k customers by leading Comcast Business Assistance Program (CBAP) for pandemic and natural disaster assistance in partnership with cross-functional business partners (Retention, Care, Collections, Product, Marketing, Finance).

Spearheaded marketing strategy with accountability of media planning recommendations, performance reporting, and ROMI analytics. Led marketing effectiveness campaign performance evaluation across marketing channels for marketing offers, creative and multivariate testing.

Managed staff of five and collaborated cross-functionally with field marketing, finance, corporate strategy and agency partners.

✔ Improved cost per gross add (CPGA) 20% in top tier DMAs, by developing marketing mix model and optimizing $160M marketing spend allocation and efficiency across geographies and media tactics, including Direct Response TV, Spot TV, FSI, Radio, OOH, Direct Mail, and Digital.

✔ Grew ROMI 20%, via faster evaluation of marketing performance and creative rotation, by championing new go-to-market strategy and analytic reporting for direct response tactics.

✔ Advanced planning through linking of marketing investment to financial objectives, and adapting consumer strategy via identification of potential shortfalls by developing financial budgeting process for $215M marketing budget.

✔ Increased social media traffic 25% through local marketing events and community involvement by collaborating with regional marketing teams, evaluating market opportunities, sizing, and trends.

✔ Made reporting communications and data-driven decision-making better across organization by creating standardized marketing metric reports, including customer profiles, response / conversion rates, campaign results and channel effectiveness.

Led global demand-marketing strategy that drove direction / development of worldwide integrated-marketing programs, including market research and insights, offer and content development and performance tracking (ROMI).

Provided comprehensive, global tactical-marketing strategies that were deployed across all geographic regions (Americas, EMEA, APAC). Architected strategic planning, development, project management and implementation of integrated marketing campaigns, including awareness, demand generation, nurturing, pipeline building and sales acceleration. Extensively collaborated with Product, Regional & Corporate Marketing, Agencies, Tele-qualification vendors and Sales in a highly matrix organization.

✔ Directly led and managed the global Financial & Capital Market campaign marketing team and APAC (Singapore, China, Japan, Korea, India, Australia) country field marketing team.

✔ Achieved 105% of 2015 revenue target for Financial & Capital Markets (FCM) industry by creating / executing $120M+ global marketing strategy and managing annual marketing global-sales pipeline of $300M for Financial and Asset Management, Banking, Insurance and Commodities Trading segments.

✔ Produced $330K in monthly pipeline by designing and implementing strategic, lead-nurturing campaign for investors (private equity, venture capital, I-banking) focused on unconventional plays within energy segment.

✔ Delivered $1.9M in new pipeline net revenue, $480K in closed business and 4K+ inquiries by creating global-audience, integrated-marketing campaign for engineering personas in discrete manufacturing, geared toward design / development of new products, technologies and processes for Auto, Aerospace, Defense and Security, Maritime and Telecom industries.

✔ Generated $8M in event-marketing revenue by directly managing APAC marketing team across all industries.

Led the base marketing strategy and execution for Boost Mobile. Provided oversight of customer base lifecycle communication, base management, retention strategy and execution, churn forecasting, business case inputs, market level analyses, channel analyses, customer surveys, and save desk strategy.

Proactively evaluated the prepaid customer base trends to provide real time insights to drive the business strategy and marketing programs to drive results. Partnered with the Marketing, Sales and Care teams to drive cross-functional awareness of base engagement programs and driving multi-channel execution program to improve customer engagement.

✔ Improved churn 95 bp year-over-year by establishing key strategic pillars and executing through base messaging, in-store collateral, digital targeting, and field leadership, resulting in 90%+ iPhone growth, 100%+ family plan growth, and 20%+ improvement in acquisition quality.

✔ Sparked annual incremental $2.5M revenue and 100k customer saves through artificial intelligence marketing (machine learning) initiatives focused on driving revenue, retention and ARPU upsell.

✔ Pioneered 30% offer cost reduction & 15% save improvement rate through creating, leading, and implementing NBA (next best action) decision marketing in general care and save desk channels.